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2019年09月16日 18:15:17
来源:四川新闻网
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Branson: Behind the Mask by Tom Bower, Faber amp; Faber, #3;《面具下的布兰森(Branson: Behind the Mask),汤姆#86;鲍尔(Tom Bower)著,Faber amp; Faber出版,定价英镑Few entrepreneurs have grasped as clearly as Sir Richard Branson the imp#3;ortance of public relations in modern business. Over the past 5 years, the tycoon has assembled an empire by trading access to the likeable image that he and his Virgin brand project in return hard assets and stakes in enterprises.没有几个企业家像理查德#86;布兰森爵士(Sir Richard Branson)那样深谙公共关系对现代企业的重要性过去5年间,这位大亨建立起了一个帝国,方法就是利用他本人和他的维珍(Virgin)品牌受喜爱的形象,换取实实在在的资产和企业中的股份Behind the happy-go-lucky exterior is a carefully contrived pose. This portrays Branson – in fact a vastly rich, private jet toting tax exile – as a combination of hippy and buccaneer, a scrappy outsider taking on complacent and anti-competitive giants of big business.在布兰森无忧无虑的外表下,隐藏着精心的算计这使他像一个兼具嬉皮与海盗特质的综合体,以及一名好斗的“局外人”——常常对得意自满、反对竞争的企业巨头发起挑战而布兰森事实上非常有钱,拥有私人飞机,是一名“避税流亡者”(tax exile,指为逃避高税负而移居海外的人)It is an image that Tom Bower, a stern and un#3;bend#3;ing investigative hack of the old school, has over the past decade and a half set out systematically to debunk. He took his first stab in 00 with the publication of his Branson biography – a book des#3;c#3;ribed by its outraged subject as “a foul, foul piece of work from the first words to the last”.过去年来,汤姆#86;鲍尔一直努力系统地揭穿布兰森苦心经营的形象鲍尔是个顽强、不输的人,秉持老派的调查作风00年,他第一次出击,出版了一本布兰森传记那本书让布兰森大为光火,他称该书“从头到尾都写得极烂”Since then Bower has twice honed his verdict. In , he updated his opus, adding some disobliging chapters on Branson’s fail#3;ed initial attempt to buy the collapsed building soc#3;iety Northern Rock. Now he has published a fresh volume. As the title imp#3;lies, Branson: Behind the Mask continues the theme of probing the dissonance between public image and reality. But un#3;like its pre#3;decessors, it omits much of Branson’s business car#3;eer to focus on recent events, such as his much-delayed attempt to launch a space tourism service.后来,鲍尔又两度增强了自己的论断年,他更新自己之前的作品,补充了一些章节,毫不客气地讲述了,布兰森最初试图收购陷入困境的住房揭——北岩(Northern Rock)时,是如何遭遇失败的如今,鲍尔又出版了一本新书如书名《面具下的布兰森所示,这本新书的主题仍然是探究布兰森的公众形象与实际情况的出入但与之前的布兰森传记不同,这本书省略了布兰森的大部分经商生涯,聚焦于一些新近发生的事件,比如推迟了很久的太空旅游务Somehow, after years of peddling afdable fun to the masses, Branson has ended up betting the ranch – or at least several wings and the best pasture – on a venture offering four-minute suborbital flights to celebrities and jaded millionaires willing to part with ,000 a go.多年来,布兰森一直向大众售卖价格亲民的商品和务不知为何,布兰森最终把身家——或至少是最精良的那部分身家——押到了一项提供分钟亚轨道飞行的太空旅游业务上该业务的目标客户,是愿意为一次飞行掏万美元的名人以及那些玩腻了普通玩意的百万富翁Branson’s cap#3;acity reinvention is not new. It is matched only by his P#81;T Barnum-like ability to generate ex#3;citement – generally through silly stunts – around the businesses he backs. The bigger question is why we, the public, go along with it.布兰森拥有高超的创新能力并不是新闻他的费尼尔司#86;泰勒#86;巴纳姆(P T Barnum)式炒作能力同样高超,他常常通过制造一些低级的噱头,来吸引公众对他所持业务的注意力更值得关注的问题是,我们的公众为什么会买账It is not as if we cannot see behind the PR mask that obsesses Bower. What does it say about us that we still buy into the image, snapping up seats on Branson’s expensive and not very glamorous trains, or, even more puzzlingly, investing in ISAs with Virgin Money (a venture Branson promises with almost comic chutz#3;pah will deliver his objective of “a fairer distribution of wealth”)?布兰森的公关面具让鲍尔耿耿于怀,而我们并非不能看穿这一面具尽管如此,我们仍然买账——购买昂贵的车票乘坐布兰森旗下并不特别豪华的火车,甚至更奇怪的是,在维珍理财(Virgin Money)开设个人储蓄账户(布兰森以近乎滑稽的厚脸皮承诺称,维珍理财将实现他“促进财富公平分配”的目标)这说明什么呢?Bower never really ex#3;plains. Much of the book is spent exploring Virgin’s financial permance, which he concludes is more rickety than its promoter would have us bel#3;ieve. Stretched as it is across so many ventures, money is always scarce. Too many businesses fail or do not make money. Much of the cash flow has come from businesses that, far from being “challengers”, are in#3;cumbents in highly regulated industries, such as the state-subsidy-guzzling railways.鲍尔始终没有真正给出一个解释该书大部分篇幅都在探讨维珍的财务表现,最后得出结论:维珍的财务状况并不像布兰森希望我们认为的那样稳定,而是摇摇欲坠虽然维珍业务跨度如此之大,但总是缺乏资金太多业务失败了,或并未赚钱维珍集团的大部分现金流,来自受到严格监管的行业,比如享有大笔国家补贴的铁路业,维珍在这些行业中已站稳脚跟,远非新兴的“挑战者”One problem with Bow#3;er’s approach is that his thumb is always pressed rather too firmly on the scales. Branson is ever slightly in the wrong, wheth#3;er allowing initiatives to un#3;ravel, such as “The Project” – an ill-starred magazine app – or taking perfectly sensible commercial decisions, such as pulling out of a failing mula One team.鲍尔的方法有一个问题,他总是用太强的偏见来影响他的结论布兰森所做的任何事情,在鲍尔看来都做得不太对头,无论他是推出了一个失败的商业计划(比如推出命运不佳的杂志应用“The Project”),还是做了个非常合理的商业决定(比如退出一战绩每况愈下的F1车队)Bower questions Branson’s business acumen, criticising him missing out on the internet and the low-cost airline revolution. But if it were so poor, Virgin would be much smaller than it is.鲍尔质疑布兰森的商业智慧,批评他错失了两个机会——互联网浪潮和廉价航空革命但如果布兰森真的那样欠缺商业智慧,维珍就不会发展成如今这样一个庞大的帝国了And a book that promises to take you be#3;hind Branson’s mask, you get little of the man himself.此外,该书虽然承诺要揭开布兰森的面具,但书中关于布兰森本人的描写少之又少The biggest problem about Bower’s pursuit is that he cannot ultimately run his quarry to ground. Branson now claims Virgin stands something “beyond making money” and has started dismantling parts of the empire.鲍尔对布兰森的揭秘行动,最大的问题在于,他最终也未能捉住自己的“猎物”布兰森如今宣称,维珍的宗旨“超越了赚钱”,并且他已开始解散维珍帝国的某些部分But the last chapter on his business career rem#3;ains to be written. The master of self-reinvention could yet pull off another coup. I predict another book.但布兰森经商生涯的最后一个章节仍有待撰写这位自我创新的大师仍可能再出奇招我猜鲍尔还会再写一本书 530辽宁抚顺医院男科预约抚顺市矿务局老虎台矿职工医院看泌尿科怎么样If you have gotten over Kolaveri Di, here some more craziness that driving the Internet. It South Korean star PSY Gangnam style . The has beaten Justin Bieber and has become the most liked on YouTube.如果你能适应印度神曲《Kolaveri Di,那就来看看互联网上现今更狂热的神曲《江南style吧这首神曲是由韩国歌星PSY(注:朴载相,又称“鸟叔”)打造的这首歌曲MV已经击败贾斯汀-比伯的成绩,登顶Youtube视频网站最受欢迎视频In fact, breaking records, the has set the Guinness World Record the most liked in YouTube history. Gangnam Style, that was available viewing on July , has more than ,79,0 likes on YouTube.事实上,这首歌曲的MV还打破了吉尼斯世界纪录,成为YouTube网站历史上最受喜爱的视频《江南style的歌曲MV于7月日上传至该视频网站后,获得网民点击喜爱的次数已超过7万What catching the eyes in Gangnam style is PSY unique dance moves, funny horse riding scenes and dancing in a towel. Even as many may not understand the language, the has become the talk of the Internet.歌曲MV中最吸引人眼球的是PSY独特的舞步,他在视频中大秀搞笑的骑马舞步,还拿毛巾当道具尽管很多人可能不懂韩语,但这首MV已经红遍互联网The also has many different versions and parodies on the Internet now. The song has topped the iTunes charts in 31 countries, including the ed States, ed Kingdom, and Canada.网上已经出现了这首MV的多个模仿版本这首歌在31个国家的iTunes排行榜上居首,包括美国、英国和加拿大;The YouTube never targeted eign countries. It was local fans,; Psy told the reporters on the sidelines of a concert. ;My goal in this music was to look uncool until the end. I achieved it.;歌手PSY在演唱会场外告诉记者:“这首MV并不是拍给外国人看的,是拍给韩国本土的粉丝们看的我拍摄MV时就想让它看起来一直土里土气的,我的目标达到了”Even a few of South Korea normally staid presidential candidates are imitating Psy moves in an appeal to voters.甚至有几位惯常保守的韩国总统候选人也在模仿PSY的舞步,以吸引选民The song, released in mid-July, was meant as a commentary on the rampant materialism and emphasis on appearance of today South Korea - particularly in relation to Gangnam, which Psy terms Seoul Beverly Hills.这首单曲在7月中旬发布,反映出当今韩国泛滥的物质主义和对外貌的看重,特别是在富人聚集的江南区,PSY将这里比作首尔的比弗力山庄His stage name is derived from ;psycho;, and he writes and produces his own music. Gangnam Style is about the lavish and luxurious lifestyle connected to the trendy Gangnam district, located in Seoul. PSY even choreographed the routines in the clip.他的艺名取自英文“精神病患者”一词,自己写歌自己制作《江南style展现了时尚的首尔江南区奢靡放纵的生活方式PSY在MV中精心设计了一套舞步Of millions watching the viral , there are a growing number of celebrities expressing their love the song, including Katy Perry, T-Pain, Robbie Williams, Josh Groban, and Nelly Furtado, who permed some of the song at a recent concert.在这段大热视频数百万的观众当中,越来越多的明星表达了自己对这个视频的喜爱之情,比如凯蒂-佩里、罗比-威廉姆斯、乔诗-葛洛班妮莉-费塔朵还在最近的演唱会上现场模仿了《江南style 6His offer to win her hand? Fifty cows, 70 sheep and 30 goats.为了赢得芳心,他许诺了什么聘礼呢?50头牛,70只绵羊,还有30只山羊;People might say I am after the family money, which is not the case. My love is real,; he told the Nairobian newspaper.基普罗诺对内罗毕的一家报纸表示:“有人觉得我这样做是为了奥巴马家的财产,其实不是这样!我这是真爱”Moreover, he adds, he been faithful to his beloved since he first became aware of her.他还称,从第一次注意到玛利亚起,他就一直对这份感情很忠心;I got interested in her in ,; he said. ;As a matter of fact, I havent dated anyone since and promise to be faithful to her. I have shared this with my family and they are willing to help me raise the bride price.;“从年就开始爱慕玛利亚”他说,“事实上,从那时开始,我就没有和任何人交往我决定真诚对待玛利亚我已经将这件事告诉了家人,他们也愿意帮我积攒聘礼”He currently working on a letter to announce his intentions and plans to give it to the local U.S. Embassy.目前,他正在写一份信表明心迹,并计划将其交给当地的美国大使馆According to prices on Africa Farming, Kiprono offer could be worth in excess of ,000.非洲农场的行情计算,基普罗诺的聘礼总价值超过9万美元(约合人民币56万元)There are some issues, of course. one, Malia Obama is . another, shell have to develop a taste village life.当然,还有一些问题存在其一,玛利亚才岁;其二,她还得培养起对乡村生活的兴趣才行;Ours will be a simple life. I will teach Malia how to milk a cow, cook ugali (a porridge) and prepare mursik (a sour milk) like any other Kalenjin woman,; he said.“我们的生活很简单我会教玛利亚挤奶,煮玉米粥,做mursik酸奶,就像其他卡伦金族的妇女们一样”他说Who says you cant put a price on love?谁说爱无法用金钱来衡量? 377877抚顺曙光医院男科专家

辽宁抚顺人民医院治疗内分泌多少钱抚顺市新抚区人民医院治疗早泄多少钱After cancelling shows in Tokyo and Seoul since falling ill last week, Paul McCartney rep confirmed to A News that the singer was hospitalized a virus.自从上周末因病取消东京和首尔的演出后,保罗·麦卡特尼的经纪人向美国广播公司实了他因病毒感染而住院的消息;Since contracting a virus last week that led to the postponement of tour dates, Paul received successful medical treatment at a hospital in Tokyo,; according to a statement from the rep. ;He will make a complete recovery and has been ordered to take a few days rest.;“自从他上周感染病毒导致演出延期,保罗已经在东京一家医院接受了很成功的药物治疗”保罗经纪人的一份声明中写道“他很快就会完全康复,并且需要休息几天”The statement closed by thanking all the fans who have reached out with kind words the mer Beatle, 71.声明的最后对所有向这位71岁的前披头士成员发来慰问的粉丝表示感谢;Paul has been extremely moved by all the messages and well wishes he has received from fans all over the world,; it .“保罗被世界各地发来的慰问和祝福深深感动了”声明中写道His ;Out There; world tour is scheduled to resume next month in the ed States, the AP reports.据悉,他的“Out There”世界巡演预计将于下月在美国重新启动 7在9月举行的年MTV音乐电视大奖颁奖礼上,Lady Gaga从痞子阿姆(Eminem,右)手中接过“最佳新人奖”的奖像In September at the MTV Music Video Awards ceremony, Lady Gaga took over "Best New Artist Award" prize from Eminem (Eminem, right). 88186抚顺激光包皮手术价格<牛人_句子>望花医院看男科怎么样

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